John Prestridge is Chief Marketing Officer at EasyVista. An accomplished marketing and product strategist focused on customer needs, he helps drive product innovation and market development within the IT service management software industry to support the digital transformation of enterprise companies. He is a firm believer that ITSM 2.0 is the critical path for companies transitioning to the Digital Workplace. John brings broad expertise in the technologies shaping the future workplace, including service management, cloud computing, application virtualization, mobility, intelligent automation, and compliance. John has held sales and marketing leadership roles at SunView Software, Citrix Systems, and Sequoia Software (acquired by Citrix) to name a few. He has also led global ERP implementations, security architecture development, advanced technology adoption, and enterprise software development initiatives as a senior IT executive in the private sector.
Latest from John Prestridge
The volume of tasks running through the service desk continues to escalate. And end users—conditioned by Amazon, Facebook and Netflix—have ever-increasing service expectations. But IT budgets remain unchanged, begging the question: How can IT make service processes more repeatable, predictable and automated while improving customer service—a growing business imperative? Taking a page from the playbooks