• Personalized Subject Lines – Key to Email Opening

    Personalized Subject Lines – Key to Email Opening

    Consumers open emails with personalized subject lines at a 50 percent higher rate compared to emails without personalized subject lines, yet only 2 percent of emails employ personalization, according to data recently released by Yes Lifecycle Marketing. In the newly released report, “Subject Line Benchmarks: How Length and Personalization Impact Email Performance across Message Type
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